Following text is selected sections of "How to build an awesome product strategy (even if it's not your job!)" from Zack Naylor CEO & co-founder, Aurelius 1-Create clear actionable goals Here are 3 things you SHOULD HAVE for every goal you make: -Statement of what we’re trying to accomplish -Expected impact to the product/experience -Success indicators 2-Learn from your Customers First - before you begin, have a research plan. This research plan should include who you will be researching (your customers in specific detail) and what you hope to learn. Your next step is to conduct your research (user interviews, usability testing, on site observation, etc.) and take notes about EVERYTHING. Try and keep them in your categories as much as possible. We create insights to give meaning to our research so we can summarize and share what we learned. 3-Solve the Right problem and build Product Roadmap Focus on solving the right problems for your customers an...
