Building your personal brand - By Jason McDonald
Highlights of below video about Building your personal brand, by Jason McDonald, Director of StringCan Europe and Chair of NextGen at the AmCham France (@JMcDonaldIntl): -Main goal with your personal brand: to make money. -Keep in mind your ideal audience: your customer and the top investor. -Selling point about your activity/start-up towards your audience: innovation, advantage, profit/benefit. -Negative points about your activity/start-up from your audience point of view: risk, more work, looking bad.