Blog of Julien Tromenschlager, Dipl. Ing., MSc, Cert. Career Consultant

in US: Of all small businesses started in 2014 (Mansfield 2019:  https://smallbiztrends.com/2019/03/startup-statistics-small-business.html ) 80 percent made it to the second year (2015); 70 percent made it to the third year (2016); 62 percent made it to the fourth year (2017); 56 percent made it to the fifth year (2018).

Highlights of below video about Building your personal brand, by Jason McDonald, Director of StringCan Europe and Chair of NextGen at the AmCham France (@JMcDonaldIntl): -Main goal with your personal brand: to make money. -Keep in mind your ideal audience: your customer and the top investor. -Selling point about your activity/start-up towards your audience: innovation, advantage, profit/benefit. -Negative points about your activity/start-up from your audience point of view: risk, more work, looking bad.

Comment pitcher son idée de startup ? Par Jean de la Rochebrochard, Partner at TheFamily Twitter : @2lr Points clés à retenir de la vidéo ci-dessous : -Ne pas mettre d'hypothèse dans un pitch. -Objectifs du pitch : confiance et conviction. -Une seule chose à la fois dans votre pitch. -Jamais plus de trois bullet points. -Un pitch doit être court, simple, concis.