Businesses: Four Pillars to Boost Your Commercial Execution
In their book “The 4 Disciplines of Execution”, Chris McChesney, Sean Covey, and Jim Huling studied best practices of about 200,000 leaders in order to understand the best ways to execute properly on business ideas. They concluded that a proper execution can be based on four disciplines: 1) Focusing on the most important goals. 2) Measuring factors that you can influence and that impact the results. 3) Putting up a scoreboard that can show if you are winning or losing in five seconds or less. 4) Scheduling weekly accountability talks with teammates or peers to ensure that execution is on track. Excelling in commercial execution will definitely drive revenue and promote growth for your business. Based on some of the above disciplines and on additional factors, and assuming that you already have the right product-market fit, I propose four pillars of commercial execution that will propel the commercial productivity of your firm: