7 astuces pour améliorer vos messages de vente

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1-Avoir une accroche claire.

2-Inclure les émotions négatives de votre prospects (frustration, peur, inquiétude, colère, honte...) de sa situation actuelle, et ses émotions positives de demain.

3-Toujours privilégier les bénéfices aux fonctionnalités.


4-Rassurer.

5-Utiliser des témoignages clients (écrits, interviews, etc.).

6-Proposer une garantie de satisfaction ou une garantie de résultat. Pour réconforter le client.

7-Proposer un appel à l'action. Dire aux gens ce qu'ils doivent faire.


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