Business plan – Concurrence et compétition

-
 













Pour l’étude la concurrence de votre business plan, je vous recommande de procéder en deux étapes :

1-Créez un tableau comparatif 

Créez tout d'abord un tableau comparaitf en suivant le modèle proposée dans l’exemple de business plan pdf de l’article. Ce tableau est inspiré du livre « The Product Manager's Survival Guide » de Steven Haines. L’objectif de ce tableau est de pouvoir comparer les différents concurrents de manière objective, au regard de différents critères. Surtout, essayez de comparer vos concurrents au regard des facteurs de succès du produit/service et des critères d’achat du client que vous avez identifiés lors de votre étude de marché

2-Recherhez les informations nécessaires

Recherchez les informations nécessaires sur vos concurrents afin de remplir le tableau. Là encore, essayez de vérifier les informations via plusieurs sources ou encore en discutant avec vos futurs clients lors de votre étude de marché primaire. Attention à bien rester dans les limites juridiques lorsque vous demandez des informations sur vos concurrents à vos clients.

Conseils

Prenez soin d’analyser l’ensemble de votre concurrence qui se compose de vos concurrents directs et indirects :
  • Vos concurrents directs sont ceux ayant une offre similaire à la vôtre. 
  • Les concurrents indirects sont ceux ayant une offre différente à la vôtre, mais qui apportera une satisfaction similaire aux clients.
A bientôt,
Julien.

Mots-clés: business plan exemple, comment faire un projet professionnel, comment faire un business plan pdf, comment faire étude de marché, comment faire un business model, faire un business plan gratuit, comment faire un projet pédagogique, comment faire un business plan gratuit, exemple étude de marché gratuite, model de business plan gratuit, comment faire une analyse de marché.

credit photo: cc MartialArtsNomad.com

Comments

Post a Comment

Popular posts from this blog

Law of Resonance

-
Image
 Summary of the below video: Law of attraction says that the universe will give you what you focus your mind of. No, people misunderstand this. The universe doesn't give you what you are focused on, it gives you what you are. Don't think "law of attraction", think "law of resonance". The universe will reflect back to you who you are. And so, it's not about your dominant thought,  it's about your dominant identity . It's about identity and not thought. The Universe doesn't give you what you are constantly focused on, what you are constantly visualizing, the Universe gives you who you are. Any form of listening to your intuition, to act on it, and bring something new in the world has to start with one thing: resonance. You must become the next evolution of who you're meant to be. And the way to get there, is to a very different understanding than keep repeating affirmations of keep visualizing of believing in the law of attraction.
Read...

Businesses: Four Pillars to Boost Your Commercial Execution

-
Image
  In their book “The 4 Disciplines of Execution”, Chris McChesney, Sean Covey, and Jim Huling studied best practices of about 200,000 leaders in order to understand the best ways to execute properly on business ideas. They concluded that a proper execution can be based on four disciplines: 1) Focusing on the most important goals. 2) Measuring factors that you can influence and that impact the results. 3) Putting up a scoreboard that can show if you are winning or losing in five seconds or less. 4) Scheduling weekly accountability talks with teammates or peers to ensure that execution is on track. Excelling in commercial execution will definitely drive revenue and promote growth for your business. Based on some of the above disciplines and on additional factors, and assuming that you already have the right product-market fit, I propose four pillars of commercial execution that will propel the commercial productivity of your firm:
Read...