Be seen by your market as the most trusted advisor for life - by Jay Abraham

Take away:
-You want to be seen by your market as the most trusted advisor for life, not just for a short static moment.
-You want to be seen as the only viable choice they could make in the category that you represent.
-The way that you do it is by establishing positionning that first of all has to be truly believed by you because it can't be unauthentic or you'll be found out.
-It's all about leadership, you're leading me.
-Human beings all want to be led. However we want to be led by somebody we feel absolutely has our best interest. The sooner the easier you establish that distinction, the more powerful you are in their mindset.

-It's all about being a leader.


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