Sales & Marketing Email - By Geoffrey James
A 7-Step Tutorial on Sales Messages
"Your sales message is the core of your sales and marketing efforts. Here's how to write one and make it more useful."
How to Sell Via Email
"Your initial goal is to open a dialog-- not to sell yourself, your firm, or your products."
How to Write a Sales Email
"First time emails to potential customers must be short and make it easy to move to the next step."
How to Write a Killer Sales Email
"Customers are more likely to respond to emails that are short and sweet and get right to the point."
6 Ways to Get Sales Email Opened
"Practical rules to ensure customer and potential customers actually read what you've written for them."
If a Customer Won’t Respond, Try This
"If a potential customer didn't read or reply to your first sales email, these gentle reminders can focus the person's attention back toward what you're selling."
The No. 1 Secret of Email Marketing
"Email marketing isn't a one-shot event; it's a process aimed at creating a conversation that will eventually lead to a meeting with a prospect."
7 Secret Rules for Powerful Sales Emails
"How to get a better response rate and better sales opportunities from your email-based selling and marketing."
12 Phrases to Avoid in Sales Emails
"Avoid these common phrases in your sales and marketing emails."
The Last-Ditch Move to Provoke an Email Response
If you've exhausted every other way of getting into a conversation with a potential customer, here's one final technique that just might work.
The Easiest Way to Get a 'Yes' From a Customer
Your first email to a prospect should ask for the "Five Golden Taps" that will get you into a conversation.