Monday, November 12, 2018

Next Economic Collapse vs. Marketing Budget & Decisions

"In case of an economic collapse, people will be obliged to make better decisions because they no more have the money to make dumb decisions." - Gary Vaynerchuk

Big companies will have to do good Marketing with much less budget.

Sunday, September 9, 2018

Leaders: How to Bounce Back from Adverse Event

"Resilient managers move quickly from analysis to a plan of action (and reaction). After the onset of adversity, they shift from cause-oriented thinking to response-oriented thinking, and their focus is strictly forward."

This quote comes from the article "How to Bounce Back from Adversity", written by Joshua D. Margolis and Paul G. Stoltz for Harvard Business Review. In this article from 2010, authors dissect the way of how great business leaders think and act in view of turning a negative experience into a productive one.

Even more interestingly, I think, is that authors provide a method that each of us can use when facing an adverse event, in order to avoid victimizing about it and to bounce back from it. This method in two steps consists firstly of asking oneself 12 questions aiming to shift from reflexive, cause-oriented thinking to active, response-oriented thinking. Those 12 questions are categorized in four segments through which any manager can view adverse event to make the shift effectively: Control, Impact, Breadth, and Duration.
The next step will then be to take 15 minutes to write down responses to these questions, and to internalize them every day in order that they become second nature.

Here are the 12 questions that a leader may ask when facing an adverse event:

Friday, July 13, 2018

When Growth Stalls

The following study from Harvard Business Review revealed patterns in the incidence, costs, and root causes of growth stalls.
Most stalls occur for reasons that are both knowable and addressable at the time.

What the exhibit demonstrates is that the vast majority of stall factors result from a choice about strategy or organizational design. They are, in other words, controllable by management.
Further, even within this broad realm, nearly half of all root causes fall into one of four categories: 

Tuesday, January 2, 2018

7 astuces pour améliorer vos messages de vente

1-Avoir une accroche claire.

2-Inclure les émotions négatives de votre prospects (frustration, peur, inquiétude, colère, honte...) de sa situation actuelle, et ses émotions positives de demain.

3-Toujours privilégier les bénéfices aux fonctionnalités.