Highlights of below video about Building your personal brand, by Jason McDonald, Director of StringCan Europe and Chair of NextGen at the AmCham France (@JMcDonaldIntl):
-Main goal with your personal brand: to make money.
-Keep in mind your ideal audience: your customer and the top investor.
-Selling point about your activity/start-up towards your audience: innovation, advantage, profit/benefit.
-Negative points about your activity/start-up from your audience point of view: risk, more work, looking bad.