Tuesday, September 3, 2019

Business Statistics

in US:

Sunday, May 5, 2019

Science-based Factors to Achieve Goals

A 2015 study by psychologist Gail Matthews showed when people wrote down their goals, they were 33% more successful in achieving them than those who formulated outcomes in their heads.

Thursday, January 24, 2019

Monday, January 14, 2019

Medical Devices - Impacts of MDR in EU - By Deloitte

This paper looks to understand the range of impacts the EU MDR will have on the industry—from change management to portfolio reviews to product labelling. Deloitte propose a series of steps manufacturers should take to address and mitigate the changes ahead. With careful planning, a successful transition to the new regulatory landscape is possible. Link:

Thursday, December 6, 2018

My Macro Watch - December 18'

Signs of economic slowdown in Europe, China and especially in USA.

Switzerland and Australia in good shape. Italy still a big threat in Europe.

UK wage growth is the lowest of G20. Link to Brexit?

USA performing well but signs of a coming recession.

Monday, November 12, 2018

Next Economic Collapse vs. Marketing Budget & Decisions

"In case of an economic collapse, people will be obliged to make better decisions because they no more have the money to make dumb decisions." - Gary Vaynerchuk

Big companies will have to do good Marketing with much less budget.

Sunday, September 9, 2018

Leaders: How to Bounce Back from Adverse Event

"Resilient managers move quickly from analysis to a plan of action (and reaction). After the onset of adversity, they shift from cause-oriented thinking to response-oriented thinking, and their focus is strictly forward."

This quote comes from the article "How to Bounce Back from Adversity", written by Joshua D. Margolis and Paul G. Stoltz for Harvard Business Review. In this article from 2010, authors dissect the way of how great business leaders think and act in view of turning a negative experience into a productive one.

Even more interestingly, I think, is that authors provide a method that each of us can use when facing an adverse event, in order to avoid victimizing about it and to bounce back from it. This method in two steps consists firstly of asking oneself 12 questions aiming to shift from reflexive, cause-oriented thinking to active, response-oriented thinking. Those 12 questions are categorized in four segments through which any manager can view adverse event to make the shift effectively: Control, Impact, Breadth, and Duration.
The next step will then be to take 15 minutes to write down responses to these questions, and to internalize them every day in order that they become second nature.

Here are the 12 questions that a leader may ask when facing an adverse event:

Friday, July 13, 2018

When Growth Stalls

The following study from Harvard Business Review revealed patterns in the incidence, costs, and root causes of growth stalls.
Most stalls occur for reasons that are both knowable and addressable at the time.

What the exhibit demonstrates is that the vast majority of stall factors result from a choice about strategy or organizational design. They are, in other words, controllable by management.
Further, even within this broad realm, nearly half of all root causes fall into one of four categories: 

Tuesday, January 2, 2018

7 astuces pour améliorer vos messages de vente

1-Avoir une accroche claire.

2-Inclure les émotions négatives de votre prospects (frustration, peur, inquiétude, colère, honte...) de sa situation actuelle, et ses émotions positives de demain.

3-Toujours privilégier les bénéfices aux fonctionnalités.

Monday, October 9, 2017

How To Build a Product Strategy - By Zack Naylor CEO & co-founder, Aurelius

Following text is selected sections of "How to build an awesome product strategy (even if it's not your job!)" from Zack Naylor CEO & co-founder, Aurelius

1-Create clear actionable goals
Here are 3 things you SHOULD HAVE for every goal you make:
-Statement of what we’re trying to accomplish
-Expected impact to the product/experience
-Success indicators

2-Learn from your Customers
First - before you begin, have a research plan. This research plan should include who you will be researching (your customers in specific detail) and what you hope to learn.
Your next step is to conduct your research (user interviews, usability testing, on site observation, etc.) and take notes about EVERYTHING. Try and keep them in your categories as much as possible.
We create insights to give meaning to our research so we can summarize and share what we learned.

3-Solve the Right problem and build Product Roadmap
Focus on solving the right problems for your customers and your business. A product roadmap can plot out our actions over time.
You need to spend your energy making sure you continuously understand the problems your business is trying to solve, the needs and expectations your customers/users have and how you can make good decisions that address both.
Pro tip: that's problem #1 here, never ask what your customers want, find out what they *need*, those are different things. 
If we solve the wrong problem, on time and on budget, it doesn’t matter.

4-Create, Measure and Communicate Your Product Strategy
Making smart, informed decisions for your product and user experience takes 4 simple steps:
a) Make and record your design decisions and product recommendations
b) Draw a clear connection from each decision to one or more business goals you previously defined
c) Show how one or more of the research insights you gathered support that decision or recommendation (be sure to have the supporting data that made up those insights too)
d) Have a measurement plan to determine success for each of those decisions (more on that in a moment).

Measuring the success of your design and product decisions
First, review your goals for the product and experience. Here's a quick bullet list of how to get started:
-Consider the success indicators you created for each one. 
-Choose both qualitative and/or quantitative metrics that represent your success indicators. 
-Be sure you have a method or plan to collect measurements for each of those metrics in place (e.g. surveys, Google Analytics, etc.). 
-Then, review each decision in your strategy
-Take a look at the goal(s) you have for each decision
-Choose the success indicators for that goal that are most relevant for, or influenced by, the decision or recommendation itself
-Choose specific metrics to measure that decision/action/recommendation but also the overall business goal for the product and user experience

Communicate your product strategy
Communicating your product strategy is now simple:
-Record your design decisions and/or recommendations. 
-Show how they help meet outlined goals for the product and user experience (and why that’s good for you as a business). 
-Tie specific user research insights to each decision or recommendation. 
-Share the plan (and specific metrics) for how to measure the success of those decisions, and overall strategy. 
This can take the form of a presentation, slide deck or simple text document, but remember to answer these four critical questions no matter what:
1-What are we doing?
2-Why is it good for our product, company and business?
3-How is it backed up by research from our customers?
4-How will we measure it?
(ed: above text is selected sections of "How to build an awesome product strategy (even if it's not your job!)" from Zack Naylor CEO & co-founder, Aurelius). 

Thursday, April 20, 2017

Vidéo : les erreurs les plus communes chez les entrepreneurs startup - par TheFamily

Les erreurs les plus communes chez les entrepreneurs:

1) 00:40 Être seul - Statistiquement, les gens seuls échouent.
2) 11:00 Se lancer dans un marché qui n'est pas géant.
3) 18:00 Ne pas considérer les feedbacks clients.
4) 23:40 S'obstiner alors que la startup n'est pas en croissance (e.g. le nombre de clients).
5) 27:00 Embaucher quelqu'un qui est moins bon que l'entrepreneur et n'avoir jamais fait, pendant au moins une semaine, le travail de celui/celle qu'on embauche.
6) 31:40 Ne pas tester rapidement la solution.

Saturday, November 19, 2016

Sales: what you can learn from Donald Trump - by Grant Cardone

8 tips for your sales from Donald Trump election:
1-Be authentic, if people are wrong tell them.
2-Use straight Talk.
3-Know your audience.
4-Keep it simple stupid.
5-Give big picture of your story/product, not tiny picture.
6-Use social media.
7-Get free advertising by having an opinion, by using contreversy.
8-Be the authority, commit, have an opinion.