Thursday, December 6, 2018

My Macro Watch - December 18'


Signs of economic slowdown in Europe, China and especially in USA.

Switzerland and Australia in good shape. Italy still a big threat in Europe.

UK wage growth is the lowest of G20. Link to Brexit?

USA performing well but signs of a coming recession.


Monday, November 12, 2018

Next Economic Collapse vs. Marketing Budget & Decisions

"In case of an economic collapse, people will be obliged to make better decisions because they no more have the money to make dumb decisions." - Gary Vaynerchuk

Big companies will have to do good Marketing with much less budget.


Sunday, September 9, 2018

Leaders: How to Bounce Back from Adverse Event


"Resilient managers move quickly from analysis to a plan of action (and reaction). After the onset of adversity, they shift from cause-oriented thinking to response-oriented thinking, and their focus is strictly forward."

This quote comes from the article "How to Bounce Back from Adversity", written by Joshua D. Margolis and Paul G. Stoltz for Harvard Business Review. In this article from 2010, authors dissect the way of how great business leaders think and act in view of turning a negative experience into a productive one.

Even more interestingly, I think, is that authors provide a method that each of us can use when facing an adverse event, in order to avoid victimizing about it and to bounce back from it. This method in two steps consists firstly of asking oneself 12 questions aiming to shift from reflexive, cause-oriented thinking to active, response-oriented thinking. Those 12 questions are categorized in four segments through which any manager can view adverse event to make the shift effectively: Control, Impact, Breadth, and Duration.
The next step will then be to take 15 minutes to write down responses to these questions, and to internalize them every day in order that they become second nature.

Here are the 12 questions that a leader may ask when facing an adverse event:

Friday, July 13, 2018

When Growth Stalls


The following study from Harvard Business Review revealed patterns in the incidence, costs, and root causes of growth stalls.
Most stalls occur for reasons that are both knowable and addressable at the time.

What the exhibit demonstrates is that the vast majority of stall factors result from a choice about strategy or organizational design. They are, in other words, controllable by management.
Further, even within this broad realm, nearly half of all root causes fall into one of four categories: 

Tuesday, January 2, 2018

7 astuces pour améliorer vos messages de vente

1-Avoir une accroche claire.

2-Inclure les émotions négatives de votre prospects (frustration, peur, inquiétude, colère, honte...) de sa situation actuelle, et ses émotions positives de demain.

3-Toujours privilégier les bénéfices aux fonctionnalités.

Monday, October 9, 2017

How To Build a Product Strategy - By Zack Naylor CEO & co-founder, Aurelius

Following text is selected sections of "How to build an awesome product strategy (even if it's not your job!)" from Zack Naylor CEO & co-founder, Aurelius
1-Create clear actionable goals
Here are 3 things you SHOULD HAVE for every goal you make:
Statement of what we’re trying to accomplish
Expected impact to the product/experience
Success indicators
2-Learn from your Customers

Thursday, April 20, 2017

Vidéo : les erreurs les plus communes chez les entrepreneurs startup - par TheFamily

Les erreurs les plus communes chez les entrepreneurs:

1) 00:40 Être seul - Statistiquement, les gens seuls échouent.
2) 11:00 Se lancer dans un marché qui n'est pas géant.
3) 18:00 Ne pas considérer les feedbacks clients.
4) 23:40 S'obstiner alors que la startup n'est pas en croissance (e.g. le nombre de clients).
5) 27:00 Embaucher quelqu'un qui est moins bon que l'entrepreneur et n'avoir jamais fait, pendant au moins une semaine, le travail de celui/celle qu'on embauche.
6) 31:40 Ne pas tester rapidement la solution.

Saturday, November 19, 2016

Sales: what you can learn from Donald Trump - by Grant Cardone

8 tips for your sales from Donald Trump election:
1-Be authentic, if people are wrong tell them.
2-Use straight Talk.
3-Know your audience.
4-Keep it simple stupid.
5-Give big picture of your story/product, not tiny picture.
6-Use social media.
7-Get free advertising by having an opinion, by using contreversy.
8-Be the authority, commit, have an opinion.

Tuesday, July 5, 2016

Top 5 Errors Of Aspiring Entrepreneurs - By Actualized.org

In below video the Top 5 Errors Of Aspiring Entrepreneurs and the 6 following steps to launch your business:

1) Do tons of research. Become a master of your market place : customers, competitors, what their problems are, know your market place better than anybody else. You beat others by being better in knowing the market place.
2) Test, test, test a lot of different possibilities. Be open to a range of ideas.
3) Look for things that have practical value for people.
4) Look for the actual problem that people have in their lives, use that for your new ideas.
5) Prove at least one marketing avenue, i.e. one strategy to getting eyeballs looking at your product/service. Proving marketing avenue is more important than your product/service.
6) Prove your cashflow, can you generate a sale?

Monday, June 13, 2016

Building your personal brand - By Jason McDonald

Highlights of below video about Building your personal brand, by Jason McDonald, Director of StringCan Europe and Chair of NextGen at the AmCham France (@JMcDonaldIntl):

-Main goal with your personal brand: to make money.
-Keep in mind your ideal audience: your customer and the top investor.
-Selling point about your activity/start-up towards your audience: innovation, advantage, profit/benefit.
-Negative points about your activity/start-up from your audience point of view: risk, more work, looking bad.

Sunday, May 29, 2016

My Economy Watch - May 2016


Here are my macro highlights from the last weeks, about worldwide economy.

ASIA (excluding China and India)

JAPAN
-24.05.2016 -Economy is on a flat trend since 2014. Increase in VAT has impacted the consumers and their spending power. Source: https://philwaechter.files.wordpress.com/2014/05/economic-outlook-may-2016.pdf